Title:
SWOT analysis - Information support for building development strategy of the Slovakian wood industry
Research subject and fields:
Abstract:
The changes and restructuralisation will provide a possibility of revalorisation of the present business activities and relocation of resources to many Slovakian wood processing firms. The target is a successful strategy orientation. The success of the change/restructuralisation process particularly depends on the choice of the methods for assessing the exterior and interior relevant factors. This paper is focused on the SWOT analysis, which enables an assessment of macro-economic starting points in the restructuralisation of wood-processing firms. The results of the SWOT analysis are a support to fundamental information on precise identification of the required changes in wood-processing firms, and the possibilities for ensuring future strategic development.